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EDB promotes Sri Lankan apparel in France
2018.12.21

Sri Lanka’s Export Development Board (EDB) recently organised an apparel promotion program in collaboration with the Sri Lankan embassy in France at the Apparel Sourcing Paris 2018 Fair for the second consecutive year. EDB promoted a new sector, ‘Sri Lanka fashion designing’, by promoting three fashion designers at the Sri Lanka catwalk held in parallel. 

The objective of participating in the show was to promote Sri Lanka apparel and other products, and to regain the lost opportunities and increase exports to the EU, through generalised system of preferences plus (GSP+), according to Sri Lankan media reports. 

Six Sri Lankan companies and two designers participated in the fair. 
Screenline Holdings (Pvt) Ltd, JIA Moda (Pvt) Ltd., Stylish Garments (Pvt) Ltd., Bernard Botheju Industries (Pvt) Ltd, EL Holdings (Pvt) Ltd, Kuga Holdings (Pvt) Ltd and designers Ajai Vir Singh and Darshi Keerthisena showcased their products at the show. 

An order worth $800,000 is in the process of being finalised, an EDB spokesman said. Following Sri Lanka’s participation in the fair last year, a buyer from Spain visited Sri Lanka and placed orders to the value of US $ 200,000 for three Spanish brands, the 
report added. (DS)

 

(Source: Fibre2Fashion)

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