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Home Textile, Show Time Please!

  Intertextile Shanghai Home Textiles 2011 (China International trade Fair for Home Textiles and Accessories), organized by Messe Frankfurt (HK) Ltd., the Sub-Council of Textile Industry, CCPIT, and China Home Textile Association (CHTA), is scheduled to be held from Aug. 29th to 31st, 2011, at the Shanghai New International Expo Center in the city of Shanghai, China.

   “Since 1995, Intertextile Shanghai Home Textiles has grown from being a part of Intertextile to the biggest home textile trade event in Asia. In the year of 2010, the show has incorporated the whole home concept in its layout, providing participants with an even better and more comprehensive business platform,” said Mr. Olaf Schmidt, Vice President of Textile Fairs for Messe Frankfurt Exhibition GmbH.

   The Intertextile Shanghai Home Textiles 2010, occupying ten exhibition halls of 112,200 square meters wide, attracted a significant numbers of exhibitors and visitors. According to statistics, 1,026 international and Chinese suppliers, and 38,696 visitors from 107 countries and regions took part in the Shanghai trade fair.

   Among the 1,026 exhibitors from 24 countries and regions, 77% were domestic Chinese exhibitors, and the rest 23% were from abroad.


  Exhibitors Breakdown by Objectives

  l          19%: To make new business contracts

  l          17%: To get orders

  l          14%: To strengthen existing business contacts

  l          14%: To promote company’s new products

  l          13%: To enhance company image

  l          11%: To look for an agent

  l          11%: To know better position of own company in the market

  l          1%: Others 

   As for the visitors, of them, 88% were domestic visitors, and 12% were overseas visitors. According to the statistics, the top ten visiting countries and regions were: China, South Korea, Japan, USA, Russia, Australia, India, Singapore, Turkey, and United Arab Emirates.

   Visitors Breakdown by Objectives

  Apart from the majority Chinese visitors, the Fair has attracted professional buyers from:

  l          57%: Asia Pacific

  l          12%: European (EU)

  l          10%: North America

  l          7%: Middle East

  l          5%: Rest of Europe

  l          4%: Australia & Oceania

  l          3%: Africa

  l          2%: South & Central America

   Analyzing the operational performance of Chinese home textile industry for the first quarter of 2011, 1526 above-designated sized enterprises (above-designated sized enterprise is the company with an annual sale above 20 million Yuan) realized a total industrial output of 44.275 billion yuan, increasing by 23.78% year-on-year. While the export delivery value and total profit reached 11.497 billion yuan and 19.752 billion yuan, witnessed a rise of 22.81% and 43.69% respectively.

   According to the Customs, from January to March, the export of home textile products arrived at 6.76 billion USD, up by 13.86% year-on-year. USA, EU and Japan still ranked the top three exported markets of Chinese home textile products: the export to the three countries realized 3.612 billion USD, saw a rise of 10.37% year-on-year, and accounted for the 53.87% of the total export.

   Intertextile Shanghai Home Textiles, experienced years of development, has already been authorized as one of the important trade platform for domestic home textile suppliers to explore overseas market. As domestic Chinese textile and apparel consumption market continuously represents abundant potentials, Intertextile Shanghai Home Textile gradually become the international trade platform, not only for domestic Chinese companies, but also for overseas manufacturers, to seek business cooperation and communication.     

   “What kind of exhibition could be defined as a ‘good’ exhibition? In my opinion, for a good exhibition, the integration of resource is of great importance, so that the exhibitors and visitors could achieve sufficient industrial information, and the designers as well as technology researcher could gain innovation inspirations; meanwhile, the exhibition should be professional and specialized, especially in the aspects of market and R&D creativity, so as to lead a direction for industrial development. Our Shanghai home textile trade fairs should improve and upgrade itself towards this trend,” expressed Mr. Yang Zhaohua, President of China Home Textile Association.

   According to the organizing committee, with a 10% increase in scale, Intertextile Shanghai Home Textiles 2011 will occupy 11 halls in the Shanghai New International Expo Centre, which would be the largest up to date. Suppliers exhibiting across the international halls include country and regional pavilions from Korea, Pakistan, Taiwan and Turkey, as well as new country pavilions from Greece, Italy and Spain. And exhibitors of bedding, curtain and upholstery fabrics would group into the special product zones.

   To tap into the Asian markets, Greek, Italian and Spanish pavilion exhibitors would stage their best and latest fabrics at the fairground.

   For the Greek Pavilion, they would bring the visitors with coco-mat bedding, mattresses and home products made in natural or recycled materials including cotton, horsehair, seaweed, coco fibres and natural rubber.

   K. Stamatopoulos S A is one of the largest wholesalers in Greece and has set up retail stores in the country. It produces decorative fabrics, upholsteries and curtains as well as a special woven vinyl flooring. Vasilas Christos & Co Ltd is a leading curtain producer in Greece and the exclusive representative of DISNEY in Europe for rugs, wall to wall carpets, polyester mats and curtains since 2007.

   For the first time, the Italian Pavilion, organized by The Chamber of Commerce in Caserta, would feature top suppliers of silk home products and furnishing fabrics from the region, including S. & C. – Antica Lavorazione Orditi In Seta SRL, Tesseci SRL, S&B – Silk Beyond SRL, Fratelli Bologna E Marcaccio SRL and Gustavo De Negri & Zama SRL Manifattura Tessile. Other companies from Italy will introduce high-end upholstery fabrics made from natural fibres, dobby and jacquard at the fair.

   In the Upholstery Zone, new comer UK Prestigous Textiles will feature an assortment of fabrics and wall coverings in contemporary and classic décor styles.

   In the Curtain Zone, Benetex from Korea will highlight fancy mixed linen, nude and metallic high density sheer curtains as well as hand painted sheer curtains. The Japanese based supplier Suzutora Corporation will present their energy-saving curtain and blind fabrics which are nano-metal coated and flame retardant.

   As for domestic exhibitors, according to the organizing committee, several renowned worldwide home textile brands have already confirmed to take part in the exhibition fair, for example, Shanghai LuoLai, MENDALE Household textiles, Veken, Shanghai Shuixing, YuYue, Dinosaur and so on.   

   Besides, manufacturers from China’s major home textile production bases will group into six regional pavilions at the fair’s domestic halls: Pujiang regional pavilion and Jiande pavilion, which are famous for bedding; Haining pavilion and Shaoxing pavilion, which are well known for decorative fabrics; as well as Tongxiang pavilion and Yuhang pavilion, which are renowned for both the bedding products and decorative fabrics.

   Furthermore, trend release is as always being one of the features of the trade fair. Building on the success of previous fair, the interior trends zone will return to Intertextile Shanghai Home Textiles 2011. In addition to staging up-and-coming trends for home fabrics and products, designers of the trends zone as well as the members of the Intertextile Direction Trends Committee, Nelly Rodi and Sachiko Inoue will be present at the fair to explain the 2012/2013 interior trends from concept development to fabric design, which consists of four themes: Make it happy, Raw forces, Colour therapy and Love greens.

   According to introduction, they will interpret the 2012/2013 trends by displaying a series of natural and synthetic home fabrics and products together with a mix of bright and neutral colours at the trends zone.

   Additionally, in-depth seminars about home décor and textile trends will be led by four international trend forecasters including: Chris Sanderson, Strategy and Insight Director for The Future Laboratory from the UK as well as one of the members of Heimtextil Trendtable, would deliver a presentation about Heimtextil Trends 2011/2012; Gobetti Davide, Textile Fabric Design Director for Concept Style Fashion Project Group from Italy, will present Realistic and fashion forward - Elaboration of textile design process from idea to product; Nelly Rodi, Founder and Creative Director for NellyRodiTM Agency from France, will share with the visitors the Decors and atmosphere trends 2012-2013; and Sachiko Inoue, Textile Planner and Trend Director for I.S. Planning from Japan, will give a speech on Lovely Reform Plan.

   Fair participants also would find an extensive range of home textile design concepts from China, France, Germany, Italy, Japan, Korea, Portugal, the Netherlands and the UK at the Designers’ Studio.